Our Journey Through Time
From ambitious beginnings to shaping South Africa's investment landscape – discover how thryjalabs transformed the way people approach long-term financial planning
The Foundation Years
thryjalabs began as a response to what we saw as a critical gap in South Africa's financial services landscape. Too many people were navigating complex investment decisions without proper guidance or accessible educational resources. Our three founders – each bringing over a decade of experience from traditional banking and asset management – decided to create something different.
Key Achievements
- Established headquarters in Bloemfontein with initial team of 8 professionals
- Launched first comprehensive investment education platform
- Developed proprietary risk assessment methodology
- Registered 500+ users within first six months
- Created partnerships with leading South African financial institutions
Growth and Recognition
By 2021, we'd proven our concept wasn't just viable – it was essential. The global financial uncertainty had more South Africans thinking seriously about long-term planning, and thryjalabs became their trusted partner. We expanded our team to 35 specialists and launched advanced portfolio management tools that democratized sophisticated investment strategies.
Major Milestones
- Reached 15,000 active users across all nine provinces
- Launched mobile app with offline planning capabilities
- Introduced AI-powered portfolio optimization tools
- Won "Best Financial Education Platform" at SA FinTech Awards
- Managed over R2.5 billion in client investment portfolios
- Established satellite offices in Cape Town and Johannesburg
Market Leadership
Last year marked our transformation from promising startup to established market leader. We didn't just grow our user base – we fundamentally changed how South Africans approach investment planning. Our research showed that thryjalabs users were 40% more likely to achieve their long-term financial goals compared to traditional investment approaches.
Recent Accomplishments
- Surpassed 50,000 registered users with 85% retention rate
- Launched thryjalabs Academy with certified financial education courses
- Introduced ESG investment options focused on African markets
- Achieved B-Corp certification for social impact
- Expanded team to 120 professionals across multiple disciplines
- Processed over R8 billion in investment transactions
Looking Ahead: 2025 and Beyond
We're not content with what we've achieved – we're energized by what's possible. The next phase of thryjalabs's journey focuses on making sophisticated investment planning accessible to every South African, regardless of their starting point or financial background. Our vision extends beyond individual success to building generational wealth that strengthens communities.
Educational Expansion
Launching comprehensive financial literacy programs in partnership with universities and community organizations across South Africa
Technology Innovation
Developing next-generation AI tools that provide personalized investment guidance based on local market conditions and individual circumstances
Community Impact
Creating investment opportunities that generate positive social returns while building long-term wealth for our clients and their families